Picks and Shovels in the Age of Web3

The gold rush taught us that the real winners weren’t always the miners—they were the vendors selling picks and shovels. Today, Web3 and crypto are the new gold, and the same principle applies. With AI, PR tools, and live platforms like X Spaces, individuals now wield the kind of influence once reserved for corporations with million-dollar media teams. The playing field is level, and the opportunity is here—consistency, connection, and storytelling are the new tools of the trade.